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How to behave when facing the media Managers in both profit and non-profit organisations increasingly have to make statements to the press, answer
questions and take part in interviews or debates on television. The increase in private TV and local radio stations means that in future we are much more likely to need to know how to deal with and work effectively with the
media. However, television and radio have their own rules and not every television appearance automatically turns out well.
You will learn: How to make clear and precise statements in response to questions about their company, even under pressure.
The rules of effective media presentation on camera and microphone.
The seminar will be aimed at managers, politicians and professionals who are required to make public appearances in the media.
Persons from all sectors who need to be fully trained for media presentations.
Training will include: brief lectures, interactive dialogues, skills training, video analysis
What can I expect when I agree to an interview?
How do I prepare? What do I need to know in advance?
Presentation framework
Varying media situations
How do I construct an effective media statement?
The most important ground rules for contacts with the media
Question and answer techniques
Media effective body language
Strategies for difficult media situations
1 day, 09.00 to 17.00
Hugo Bigi, Head of Moderation, TeleZüri Hans-Peter Rüegg, Management Trainer
Tamsayne Beesley, MA,MBA, mother tongue English, G/F, international business executive specialising in marketing, PR and corporate communications
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